Logo for a company sponsoring mixed martial arts athletes

I designed a logo for a company that sponsors mixed martial arts (MMA) fighters Itski Hirata and Naoki Hirata.
When a company sponsors an athlete, they require a logo to be placed on the athlete’s uniforms.
I also created a corporate website using the newly designed logo.

The client wanted a strong, martial arts-like design.
I proposed a variety of designs, from a simple text-only design to a design with illustrations of distinctive gloves and cage rings.

Client: Event management company
Target: Men and women who like mixed martial arts

Design and illustration