Instagram image for recruiting construction workers

We created Instagram images to recruit scaffolders for construction sites.
The construction industry faces a severe labour shortage, and the primary purpose of establishing this Instagram account is recruitment.
As this company was launching its Instagram presence for the first time, we handled the account design from the outset.
We devised a strategy to maximise discoverability and are also managing the account operations.

We identified the target audience and established a persona.
The target is young people, particularly young men, with messaging tailored to this demographic.
We set a tough, powerful image with an upbeat soundtrack as the background.

Target: Men aged 10s to 25s who use Instagram.